Woohoo! A great night at the IPM Awards. We’re very proud to have won
gold for Currys PC World AND Lego Technic! Congratulations team. While
crafting effective, creative ideas is just the way we roll at Wax, it’s
always nice to add another shiny bit of metal to the shelf. To see these
award-winning (!) campaigns and more have a mosey below...
It's not all doom and gloom here at WAX HQ as we're heading to the
annual IPM awards night after work and we're all very excited because
our LEGO campaign has been nominated for 'Best Experiential Campaign at
Point of Sale'.
Why it deserves to win?
We created the
'LEGO Technic Design Garage' where kids could come and build their dream
vehicle and be in for a chance to win a chauffeured
ride to school in the 'Bat-mobile'. All winners were selected by judges from The Gadget Show, How It Works magazine and LEGO Technic - Impressed? We were.
We partnered up with Smyths toy store, LEGOLAND Windsor, LEGOLAND
Discovery Centre and Center Parcs and brought the 'LEGO Technic Design
Garage' to 16 stores across the country and produced pre-promotional
media. The activity was also promoted on the Nickelodeon Channel for a
chance to have their entry on TV.
