Thursday, 14 June 2012

IPM Awards Success


Woohoo! A great night at the IPM Awards. We’re very proud to have won gold for Currys PC World AND Lego Technic! Congratulations team. While crafting effective, creative ideas is just the way we roll at Wax, it’s always nice to add another shiny bit of metal to the shelf. To see these award-winning (!) campaigns and more have a mosey below...

Tuesday, 12 June 2012

Lego Technic

It's not all doom and gloom here at WAX HQ as we're heading to the annual IPM awards night after work and we're all very excited because our LEGO campaign has been nominated for 'Best Experiential Campaign at Point of Sale'.

Why it deserves to win?
We created the 'LEGO Technic Design Garage' where kids could come and build their dream vehicle and be in for a chance to win a chauffeured
ride to school in the 'Bat-mobile'. All winners were selected by judges from The Gadget Show, How It Works magazine and LEGO Technic -
Impressed? We were.

We partnered up with Smyths toy store, LEGOLAND Windsor, LEGOLAND Discovery Centre and Center Parcs and brought the 'LEGO Technic Design
Garage' to 16 stores across the country and produced pre-promotional media. The activity was also promoted on the Nickelodeon Channel for a chance to have their entry on TV.

Wish us luck!




Sunday, 10 June 2012

Wish List

Our ‘Wish List’ campaign for Currys PC World has been nominated for an IPM Award in the Retail, Home Shopping and e-Commerce Category.